Latminute.com version example....

safety procedure cards.......

mock up of a lastminute.com air hostess in action!!!!

technical issues....

I have got someone to recite my airhostess style transcript on garage band but I can't get it on the blog!!!!


here it is.......

‘’ Welcome aboad this district line train to Upminster.

With Lastminute.com you could be on a train to Paris from only £145, or even a plane to Barcelona from only £143, within days.
Simply visit www.lastminute.com today.

Please take a moment to refer to your booking procedure card for our top deals and inspiration, available from your crew as you disembark.

Your crew are now indicating the exits, please note your nearest exit may be behind you.

Thankyou for listening to Lastminute.com, we hope to travel with you in the very near future. ‘’

I'm going with the air hostess idea!!!!!

idea....

People dressed as Lastminute.com air hostesses get onto the underground......
they recite an air hostess style speech about the website, include some air hostess safety procedure actions... hand out booking procedure cards illustrated in the style of the safety procedure cards you get on planes.. also include latest offers on the back of these cards.

or one more idea! POST-ITS

Put up huge post-its, or loads of little ones reminding people to book their holidays......

Idea 3.... WEB CAMS.....

Put live web cams up in all the top 10 Lastminute.com destinations.....

Amsterdam
Barcelona
Dubai
Las Vegas
Madrid
New York
Paris
Prague
Rome
Venice

could also have a party to celebrate the opening of the web cams, everyone all around the world coming together!