Wednesday, January 23, 2008

Make people WANT to travel pink...........


The idea is that the customer gets first class treatment from the moment they step out of their front door......

A Lastminute.com car picks them up from home....... (a stylish car, not bright pink and tacky, but with enough branding on it)

Then takes them to airport/St Pancras....

The driver then presents them with a luxury travel goodie bag containing...

- a mini bottle of pink champagne
-mini box of chocolates
- a mini guide book/ map of their destination
- a pink travel pillow
-a voucher for their next lastminute.com booking/ lastminute.com offers magazine
- refreshing wipe?

could also have eye masks, sweets, pen, toothbrush, water, but I need to keep it LUXURIOUS! Not tacky!

Their seats will have had a pink headrest cover put on them, making the lastminute.com customers stand out.
Or bags could be waiting on seats. (but someone working on the train/plane wouldve had to do this.

And a driver awaits to pick them up after their journey to take them to their final destination/hotel.

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